How to Sell a Watch

/How to Sell a Watch
How to Sell a Watch 2018-02-16T20:14:59+00:00

How to sell a watch Winston Salem and the Triad

Watches have their lows and their highs in terms of value, and in a time when people are choosing to use smartphones to tell the time, watches are not as popular as they use to be. Nevertheless, some high-end watches keep their value as they age, as long as they have been kept in great condition, for quality always appeals to collectors and the rich alike. If you’re keen to sell a watch you own, you’ll find some handy advice here on what to consider before the sale and different methods of selling it that might bring you the best possible returns.

Have you got a watch worth reselling?

Be realistic. There is no point trying to get a good price on a watch you only paid $60.00 for. Watches made to last a short time, from in expensive  plastic, with gimmicks on them or using fake  labels are not worth your time in trying to sell them, at least not for a decent money. On the other hand, an expensive Swiss watch made of gold, platinum and stainless steel with fine workings, from a reputable watch brand and targeted at the luxury market, may well be worth your time to sell. The watch should be currently desirable, one of the sought-after brands. For some people, this means only Swiss, but for others, it generally means high-end brands or specific editions. A list of watches that appear to hold their value is found at the end of this article.

This is not to say you can’t sell a cheap watch; it simply means you need to expect next-to-nothing for it and sell it through a method that won’t chew up the sale in commission and ability for the buyer to make money.

You need to know which features and brands tend have a good resale value


There are some features that those in the watch industry consider very desirable that help a watch keeps its resale value.


These include watches made of gold, platinum or stainless steel?


Complexity of the watch: it will be worth more if it was made by hand and hand  engraved – it has hours, minutes, seconds and date; no other features (too faddish, too garish and the watch is less likely to hold its value well)

It is of an average size (although this depends on the trends of the time and brand influence) it uses automatic Swiss movement


The brand is recognizable and sells well when new

The watch is rarer than other watches; if it was sold in limited supply or as a limited edition (perhaps for an anniversary celebration of the watchmaker), it will often be more attractive as a resale item.


Consider the condition of the watch. 

Even if your watch is desirable, is it in good shape? Some things to consider include:


The watch should be in very good condition, close to new as possible. Get a professional clean from an expert if it needs a clean and polish up; do not attempt this yourself in case you devalue the watch.


The watch should be in working condition. If not the value will be considerably less you can you get it fixed and still make it a worthwhile sale sometimes you are better selling the watch broken. Be aware that replacement pieces can immediately devalue its worth.

The watch should be as original as possible. As noted, replacement pieces can alter the value, as can aftermarket add-ons.

Does the watch come with its original packaging box paper work band and perhaps even with the sales receipt? These “peripheral” items can increase the value because they help to authenticate both the source and the original purchase price. Plus, some people like to have the original packaging if it was well made.

Valuing the watch

  • Find out how much your quality watch is worth. Be aware that the after-market price will be very different from the profit-inclusive retail price. In most cases your watch will be worth quite a lot less than what you paid for it. However, in some cases, it may have increased in value due to its rarity, collectible status.

  • Do an online search to determine the current value of the watch. You can find out through various sources whether or not the watch has value. Begin with the brand’s own website and retailer sites, to see whether the watch in question is still being sold and for what price. Most useful of all, especially for older, vintage watches, are the auction sites making sure to look at sold listings. If you find watches of the same brand, style and date selling on these sites, you will get a good idea of current market value (what buyers are likely to pay for it).

  • Be sure to do a comparison with quite a few different sellers and auctions sites, just in case nobody is buying and the sellers are just valuing off each other!

  • Use eBay go to the sold listings and compare your watch to other sold listings in the same condition and containing the same box and paper work.

  • Additional research can be done by checking out books about watches from the library or online sources. Look for information about what makes your watch unique and desirable (or what it lacks by way of those essentials).

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Some videos below to help you understand How to sell your watch and your options.

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