The goal with HODINKEE was always bringing you guys into a world that is, at times, seemingly surrounded by a cement wall of European conservatism and secrecy. Whether it’s sitting down for a beer with an NBA all-star or silicon valley visionary, witnessing how one of today’s modern masters make his masterpiece , or an in-depth, hands-on with the man who designed the most complicated wristwatch in Patek Philippe’s history, I feel pretty good about saying we’re doing our job. Still, one story in this category rises above them all to take you someplace where few have ever or will ever have access – inside Rolex. It was this weekend one year ago where I published the 10,000 word story that takes you, the HODINKEE reader, inside incredible, clandestine world of the most important watch brand in the world.
If you missed it, check it out here. If you read it last year, read it again because I bet you missed something.