It seems as if the idea of the family-run, multi-brand, authorized watch store is going the way of the dodo, as luxury groups push to control every aspect of distribution (including the margin) via factory-owned boutiques. What we as consumers miss with these hyper-controlled selling environments is the opportunity to see watches from multiple brands next to each other, and to establish a relationship with the people behind the store itself. If independent and family owned is a big deal for a watch brand, shouldn’t it be for a retailer?
And then you have the new Marshall Pierce & Co. in downtown Chicago. While the name may be familiar to those close to the Chicago watch scene, this third-generation, family-run business revamped itself this past fall with a beautiful new ground floor location on Chicago’s Magnificent Mile. What’s more, they carry some of the most sought after and interesting watches in the world – think A. Lange & Söhne, Jaeger-LeCoultre, IWC, Cartier, and more. The Bern family, which owns Marshall Pierce & Co., has been in the watch business for an astonishing six generations, and have been owners of Marshall Pierce for three.
Have a look at our visit to Chicago’s Marshall Pierce & Co. in our video above, then take a look at some of the watches they have available below.
Above we see the Cartier Tank Louis in 18k yellow gold; it measures 33.7 mm by 25.5 mm and features a crown inset with a sapphire cabochon.
Here, on the wrist of Marshall Pierce Timepiece Specialist Saul Hernandez, is the 42 mm Vacheron Constantin Overseas Chronograph in stainless steel.
Below left we see the PAM557, the 47 mm Luminor 1950 3 Days.
Above is the 40.9 mm IWC Portugieser Chronograph 3714 in stainless steel.
Below left, the 39 mm Jaeger-LeCoultre Master Calendar in stainless steel; below right, the 41.6 mm Jaeger-LeCoultre Geophysic Universal Time in pink gold.
A. Lange & Söhne
Above, on the wrist of Marshall Pierce Timepiece Specialist Derrick Broadway, is the A. Lange & Söhne Grand Lange 1 in white gold; below right, the Richard Lange “Pour Le Mérite” Tourbillon.
Baume & Mercier
Below left, we see the 44 mm Baume & Mercier Capeland flyback chronograph; below right, the Baume & Mercier Classima.
Marshall Pierce & Company is located at:
960 N. Michigan Ave.
Chicago, IL 60611 (click for map)
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