Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO)

//Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO)

Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO)

It seems as if the idea of the family-run, multi-brand, authorized watch store is going the way of the dodo, as luxury groups push to control every aspect of distribution (including the margin) via factory-owned boutiques. What we as consumers miss with these hyper-controlled selling environments is the opportunity to see watches from multiple brands next to each other, and to establish a relationship with the people behind the store itself. If independent and family owned is a big deal for a watch brand, shouldn’t it be for a retailer?

Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) 588A9457 copy

And then you have the new Marshall Pierce & Co. in downtown Chicago. While the name may be familiar to those close to the Chicago watch scene, this third-generation, family-run business revamped itself this past fall with a beautiful new ground floor location on Chicago’s Magnificent Mile. What’s more, they carry some of the most sought after and interesting watches in the world – think A. Lange & Söhne, Jaeger-LeCoultre, IWC, Cartier, and more. The Bern family, which owns Marshall Pierce & Co., has been in the watch business for an astonishing six generations, and have been owners of Marshall Pierce for three.

Have a look at our visit to Chicago’s Marshall Pierce & Co. in our video above, then take a look at some of the watches they have available below.

Cartier

Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) 588A9301 copy

Above we see the Cartier Tank Louis in 18k yellow gold; it measures 33.7 mm by 25.5 mm and features a crown inset with a sapphire cabochon.

Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) 588A9369 copy

Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) 588A9372 copy

Vacheron Constantin

Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) 588A9298 copy

Here, on the wrist of Marshall Pierce Timepiece Specialist Saul Hernandez, is the 42 mm Vacheron Constantin Overseas Chronograph in stainless steel.

Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) 588A9393 copy

Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) 588A9289 copy

Panerai

Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) 588A9376 copy

Below left we see the PAM557, the 47 mm Luminor 1950 3 Days.

Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) 588A9353 copy

Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) 588A9379 copy

IWC

Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) 588A9286 copy

Above is the 40.9 mm IWC Portugieser Chronograph 3714 in stainless steel.

Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) 588A9385 copy

Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) 588A9389 copy

Jaeger-LeCoultre

Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) 588A9399 copy

Below left, the 39 mm Jaeger-LeCoultre Master Calendar in stainless steel; below right, the 41.6 mm Jaeger-LeCoultre Geophysic Universal Time in pink gold.

Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) 588A9325 copy

Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) 588A9430 copy

A. Lange & Söhne

Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) 588A9275 copy

Above, on the wrist of Marshall Pierce Timepiece Specialist Derrick Broadway, is the A. Lange & Söhne Grand Lange 1 in white gold; below right, the Richard Lange “Pour Le Mérite” Tourbillon.

Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) 588A9404 copy

Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) 588A9420 copy

Baume & Mercier

Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) 588A9446 copy

Below left, we see the 44 mm Baume & Mercier Capeland flyback chronograph; below right, the Baume & Mercier Classima.

Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) 588A9341 copy

Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) Watch Shopping Chicago: A Visit To The New Marshall Pierce (VIDEO) 588A9444 copy

Marshall Pierce & Company is located at:

960 N. Michigan Ave.

Chicago, IL 60611 (click for map)

(312) 642-4299

For more, visit their website, and follow them on Instagram.

Don’t have the HODINKEE App yet? Get years of amazing watch content plus new stories, breaking news, and access to great new features like HODINKEE Live, free on iOS.

By | 2016-12-23T20:17:26+00:00 April 28th, 2016|Blog|0 Comments

About the Author: