Guides · Rolex authenticity
How to Spot a Fake Rolex
Counterfeit Rolex watches keep getting better, so no single check proves a watch is real. These are general warning signs. If anything looks off, bring the watch in and we’ll check it in front of you.
Common warning signs
- Weight. A genuine Rolex in steel or gold feels solid and dense. A light, hollow feel is a red flag.
- Second-hand sweep. Rolex automatic movements move in a smooth, fast sweep. A hand that jumps once per second usually means a quartz movement.
- Cyclops. The date magnifier on genuine models enlarges the date strongly so it fills the window. A weak or off-center magnification is a warning sign.
- Rehaut engraving. On newer models, the inner ring of the dial is engraved “ROLEX” repeatedly, crisp and aligned with the minute markers.
- Case back. Most Rolex models have a plain, solid case back. A clear back showing the movement, or busy engraving, is a warning sign on most models.
- Crown. The crown logo on the winding crown should be sharp and well defined, and the crown should screw down smoothly on models that have one.
- Serial and reference numbers. They should be finely engraved, not etched or stamped roughly, and should match the papers.
- Dial printing. Text should be sharp and evenly spaced with no smudges, spelling mistakes or uneven markers.
- Bracelet and clasp. Solid links, a precise clasp with a crisp crown logo, and smooth, tight fit. Rattly or rough-edged links are a warning sign.
See also how we buy Rolex watches and luxury watches we buy.
These guides are general information, not financial or professional advice. They are a baseline reflecting our opinion, and Apex Gold Silver Coins is not liable for any errors or for decisions made based on this information. Prices and values change; bring your items in for a current offer.
Selling your watch
Four steps. One visit.
- Reach out. Send pictures for a soft estimate, or make an appointment.
- Bring it in. Bring the watch, plus the box, papers and extra links if you have them. They help your offer.
- We verify. We look at the model, condition and papers, and confirm it’s authentic, right in front of you.
- Get paid. We make a straight offer. Say yes and walk out with cash, the same day.
Apex Gold Silver Coin, 605 Walnut St SW, Winston-Salem, NC 27101. Monday to Friday 10 AM to 4 PM, Saturday 12 to 3 PM.
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