About us · Winston-Salem since 2012

A family coin shop in the heart of Winston-Salem.

Apex Gold Silver Coins has served Winston-Salem, Greensboro and the Triad since 2012. Fair pricing, friendly service, and a beautiful shop full of coins, bullion and more.

Call (336) 505-9503 Get directions

Paid on the spot
Tested in front of you
No pressure to sell

Inside Apex Gold Silver Coins, Winston-Salem coin shop

Our story

Thin margins, fair prices.

Our philosophy is simple: we run on thin margins so we can pay the best prices for gold, silver, coins and watches, then sell those pieces at fair prices too.

Whether you’re adding to your collection or selling items you don’t need anymore, we’re here to help. Customers travel from Lexington, Greensboro, Charlotte and Raleigh because of our prices, and we serve hundreds of customers every week.

We keep a large selection of US coins, bullion and currency on display, plus coin supplies and pre-loved sterling silver jewelry.

Meet the team

The people (and dogs) behind the counter.

Jeff, owner of Apex Gold Silver Coins in Winston-Salem

Jeff

Owner

Grew up in Winston-Salem collecting coins and antiques with his grandfather — yard sales, auctions and anything cool and vintage. His grandfather told him: you can shear a sheep many times, but you can only skin it once.

Tania at the Apex Gold Silver Coins counter in Winston-Salem

Tania

The Boss

Runs the day to day and keeps up with market pricing. From Puerto Rico, speaks fluent Spanish, and her accounting degree comes in handy in a coin shop.

Steve, the shop dog at Apex Gold Silver Coins

Steve

Security

Not a fan of strangers. Sleeps most of the day, but makes his presence known if anyone gets loud. An expert in dateless buffalo nickels.

Floki, the greeter dog at Apex Gold Silver Coins

Floki

Greeter

Likes to lie in the middle of the floor and chase his ball. Please don’t pet him — it only encourages him.

What we stand for

Mission, promise, philosophy.

Our mission

Above anything else, we want you to leave with a smile. Sometimes we can’t make a deal, but we’ll always be respectful and polite, and you should leave feeling good whether you sell or not.

The Apex promise

We’ll do everything we can to get you the most money for your items. Sometimes that means pointing you somewhere else, but we’re usually the best outlet for your valuables.

Our philosophy

If we treat you fairly on our buy and sell prices, you’ll come back to sell or buy again. That’s just good business.

What we pay

Straight numbers, kept separate.

Scrap gold, gold coins, silver dollars and watches are priced differently. Call for pricing over the phone first.

Scrap gold

~75%

Scrap gold jewelry starts at about 75% of the gold value.

Selling gold →

Gold coins

Higher

Gold coins and bullion pay higher than scrap jewelry.

Selling coins →

Silver dollars

Competitive

Competitive offers on silver dollars, because we have buyers for them. 90% junk silver at a fair market rate.

Selling silver →

Luxury watches

40–60%

High-end watches like Rolex, Omega and Breitling.

Selling a watch →

Every offer depends on the item, condition and the market that day.

How it works

Three steps. One visit.

Bring it in

Stop by our shop at 605 Walnut St SW. No appointment needed. Bring a photo ID.

We test it

We check and weigh everything right in front of you and explain the offer.

Get paid

Say yes and get paid on the spot. No pressure to sell.

Inside Apex Gold Silver Coins, 605 Walnut St SW, Winston-Salem

Why sell to us

A family shop with a fair offer.

Scrap gold: starts at about 75% of the gold value.
Silver dollars: a separate, competitive offer, because we have buyers for them.
Honest: we point out rare coins and explain our offer, or why there’s no offer.
Respectful: estate and family pieces are handled with privacy and no pressure.
Licensed: precious metals license through local law enforcement, with a $10,000 bond.
Experienced: over twenty years buying and selling coins, gold and silver.

Real Google reviews

What our customers say.

    
 
 
       Posted on Google  
   
   Sandi & William (King&Queen) 
 
 
 
 Trustindex verifies that the original source of the review is Google. These people are great. It’s worth bringing your items here. They are fair and down to earth people. Loved my experience with them. Don’t go anywhere before you check this place out. I had a great experience here. Never go anywhere else from now on!!!
  
 
      Posted on Google  
   
   Andersen Kilgore 
 
 
 
 Trustindex verifies that the original source of the review is Google. knowledgeable staff, who went out of their way to answer my questions thoroughly with an excellent selection.
  
 
      Posted on Google  
   
   Shaniyah Smith 
 
 
 
 Trustindex verifies that the original source of the review is Google. I love Apex Silver Gold Coin! They are so greeting when we come in and are always willing to help out! They always give me my money’s worth for my items. Definitely  the place to go if you need to sell your items! Super friendly environment love going here!
  
 
      Posted on Google  
   
   James Kirwin 
 
 
 
 Trustindex verifies that the original source of the review is Google. Friendly shop with the best prices in town. Worth visiting, particularly for bulk purchases. Highly recommended.
  
 
      Posted on Google  
   
   Tyler Richardson 
 
 
 
 Trustindex verifies that the original source of the review is Google. Was looking around on the map in Winston-Salem for somewhere to eat being from out of town and seen a coin shop. Also seen that they were opened on Saturday which I am not accustomed to seeing near me. Stopped in and grabbed my fill of silver and was very impressed with the entire process.

Will be visiting again when in the area, that is for sure.
  
 
      Posted on Google  
   
   David G 
 
 
 
 Trustindex verifies that the original source of the review is Google. Would highly recommend Apex Coins.  We have been cleaning drawers and had a collection of mixed gold jewelry we didn't have a need for any longer.  We had never sold scrap gold before so was leery.  Looked at reviews and went with Apex for that reason.  We dealt with Danni (..sorry, I think that was her name..).  As so many other have said, she explained everything step by step and gave us what we believe was a fair price.  We will return to Apex when the time comes...or, if we try a service closer to home, Apex has placed the bar that any other will have to meet, and I think it is rather high.  Thank you Danni and Apex Coins!

07.22.2021 Update.  So we had a chance to visit Apex Gold Silver Coin again last week.  This time we had the opportunity to speak with the owner, Jeff.  This visit was about old silver coins and once again we have nothing but good things to say about these folks.  Jeff is extremely knowledgeable, helpful and most important, honest.  He took time to educate us on some of the finer points of coin collecting and value.  We walked away again feeling like this is a place we have no hesitation recommending to anyone needing the services they offer.  Thank you Jeff and Tania!
  
 
      Posted on Google  
   
   Tiffany Gann 
 
 
 
 Trustindex verifies that the original source of the review is Google. I wasn’t very knowledgeable about the coins I had. However, Tonya took the time to explain the values and honestly give me an explanation of the prices she was allowing me for my coins. Felt very comfortable with her and the value I received. HIGHLY RECOMMEND!
  
 
      Posted on Google  
   
   B CM 
 
 
 
 Trustindex verifies that the original source of the review is Google. I found these folks via The Google. I read several of the reviews and they were pretty much glowing, so I had to check them out.

I was well pleased with my experience at Apex. The young lady who handled my transaction was professional and pleasant. She explained everything  to me and I was given a fair price for the items I sold.

A great experience.

Visit the shop

Find us on Walnut St SW.

Visit

Apex Gold Silver Coins
605 Walnut St SW
Winston-Salem, NC 27101

Call

(336) 505-9503
Call for pricing before you drive.

Email

jeff@apexgoldsilver.com
Photos welcome for a soft estimate.

Hours

Mon–Fri: 10am–4pm
Sat: 12pm–3pm
Sun: Closed

Contact us → · Read our FAQ →

Ready when you are

Call for pricing, then stop in.

605 Walnut St SW, Winston-Salem, NC 27101 · Mon–Fri 10am–4pm · Sat 12pm–3pm

Call (336) 505-9503 Get directions