Skip to content
Silver $48.65Gold $3,887.60Platinum $1,492.20

605 Walnut St SW · Winston-Salem

Sell your luxury watch for cash, today.

Apex Gold Silver Coins buys and sells fine luxury watches. Bring your watch in, get a straight offer, and leave with cash in hand, safely, in our shop.

Get a cash offerSee what we pay
  • Paid on the spot
  • No listings, no strangers
  • No fees
Two-tone Rolex Submariner in its green Rolex presentation box at Apex Gold Silver Watches, Winston-Salem, NC — sell luxury watch Winston-Salem at Apex Gold Silver Coin

What we pay

40% to 60% of value, in cash, today.

Here’s the honest math. Rolex can reach about 60%, and most other brands come in lower. Could you net more selling it yourself? Possibly. Here’s what that really involves.

Sell to Apex

A watch worth $5,000

≈ $2,500

Cash in hand, on the spot (typically $2,000–$3,000)

  • One visit, paid the same day
  • Safely inside our downtown shop
  • No listing, haggling or shipping
  • No fees, nothing to pay
Sell it yourself

Facebook Marketplace, a stranger

Maybe more…

…if it sells, and if the buyer is real

  • Weeks of listing, messages and lowball offers
  • No-shows and time-wasters
  • Fake payments, counterfeit cash and scams
  • Meeting a stranger while carrying a $5,000 watch

Example for illustration. Every offer depends on the model, condition and market.

$500

Our typical minimum. We typically don’t buy watches below $500 retail, but clean, rare lower-end pieces are always worth asking about.

A real Rolex example

See exactly how our offer compares.

Real example: Rolex Datejust 36 Ref. 116200, a $3,600 same-day cash offer compared with selling on eBay or to a private buyer
A real Rolex example: same-day cash compared with eBay or a private sale.

How it works

Four steps. One visit.

No listings, no shipping and no waiting on a buyer to show up. Just a short visit to our shop.

Reach out

Send pictures for an early estimate, or make an appointment.

Sending pictures first saves everyone a trip — we can give you a soft estimate before you come in.

Bring it in

Bring the watch, plus the box, papers and extra links if you have them. They help your offer.

We verify

We confirm it’s authentic, complete and free of major damage, right in front of you.

Get paid

We make a straight offer. Say yes and walk out with cash, the same day.

Steel chronograph wristwatch resting on cash, same-day cash for watches in Winston-Salem

Why sell to us

Fast, fair and safe, the way selling a fine watch should be.

  • A straight offer with no runaround
  • Cash the same day, in a secure shop
  • We handle authentication, servicing and resale risk
  • Located downtown at 605 Walnut St SW
Plan your visit

Watches we buy & sell

The names that hold their value.

Rolex

Submariner, Datejust, Day-Date, GMT-Master II, Explorer and more, steel or gold.

Buying · Selling

Omega

Speedmaster, Seamaster, Constellation and De Ville, modern and vintage.

Buying · Selling

Breitling

Navitimer, Chronomat, Superocean and Avenger.

Buying · Selling

Other quality Swiss watches considered case by case. Looking to buy? Our inventory changes often, so call or stop by to see what’s in the case.

FAQ

Selling your watch: the answers.

Why is your offer 40% to 60% of value?
Our offer is cash today, and after that the cost and risk are ours:
  • The market is soft. Pre-owned luxury watch prices have cooled, and they move.
  • Watches don’t sell quickly. A watch can sit for weeks or months before the right buyer comes along.
  • Holding, servicing and authentication cost money. That includes servicing, parts, insurance and overhead.
  • A normal dealer margin keeps the doors open.
Rolex holds value and resells fastest, so it can reach about 60%; brands that sell slower land closer to 40%. You could net more privately, but you’d carry that time and risk yourself. With us, you’re paid in full, today.
How much will you pay for my watch?
Typically 40% to 60% of the watch’s value, paid in cash on the spot in our shop. Rolex can reach about 60%; most other brands come in lower.
Do you buy watches under $500?
We typically don’t buy watches below $500 retail, but we’re glad to look at clean, rare lower-end pieces.
Do I need the box and papers?
No, but box, papers and extra links can help your offer.
Why not sell it myself on Facebook Marketplace?
You might net more, but you take on the time, no-shows, scams and meeting strangers. On a $5,000 watch we’d typically offer about $2,500 cash (a range of $2,000 to $3,000), on the spot, safely in our shop.
Where do I bring my watch?
To Apex Gold Silver Coins at 605 Walnut St SW, Winston-Salem, NC 27101, at Apex Gold Silver Coin.

Visit the shop

Bring your watch to 605 Walnut.

Address605 Walnut St SW
Winston-Salem, NC 27101
Get directions

Selling coins, gold or silver? We’re part of Apex Gold Silver Coin at 605 Walnut.

Handshake illustration, a simple and safe watch sale at our Winston-Salem shop
Downtown Winston-Salem

605 Walnut St SW, Apex Gold Silver Coin

Get directions

Areas we serve: Greensboro · High Point · Lexington · Salisbury · Statesville · Reidsville · Eden · Mount Airy · Elkin · Wilkesboro · Danville · Martinsville

Helpful guides: How to sell your Rolex · How to spot a fake Rolex