605 Walnut St SW · Winston-Salem

Buying Rolex watches in Winston-Salem, for cash today.

Apex Gold Silver Coin buys used and vintage Rolex watches. Bring your Rolex in, get a straight offer, and leave with cash in hand, safely, in our shop. No pressure to sell.

Get directions See what we pay

Paid on the spot
No listings, no strangers
No fees

Two-tone Rolex Submariner in its green Rolex box, Rolex buyer in Winston-Salem

SUBMARINERDATEJUSTDAY-DATE

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Buying and selling Rolex in Winston-Salem.

Selling a Rolex? See how we pay for luxury watches: typically 40% to 60% of value, with Rolex often near the top.

What we pay

Rolex can reach about 60% of value, in cash.

Our watch offers typically run 40% to 60% of value. Rolex holds value and resells fastest, so it usually lands near the top of that range. Could you net more selling it yourself? Possibly. Here’s what that really involves.

Sell to Apex

One visit, one straight offer

Cash today

Typically 40%–60% of value; Rolex often near 60%

Paid the same day
Safely inside our downtown shop
No listing, haggling or shipping
No fees, nothing to pay

Sell it yourself

Facebook Marketplace, a stranger

Maybe more…

…if it sells, and if the buyer is real

Weeks of listing, messages and lowball offers
No-shows and time-wasters
Fake payments, counterfeit cash and scams
Meeting a stranger while carrying a Rolex

Every offer depends on the model, condition, papers and market.

Rolex we buy & sell

Sea-Dweller to Datejust, steel or gold.

We also buy GMT-Master II, Day-Date, Explorer, Air-King and Tudor. Running or not, we’ll make an offer.

Rolex Sea-Dweller bought and sold at Apex Gold Silver Coin, Winston-Salem — Sea-Dweller

Rolex Datejust bought and sold at Apex Gold Silver Coin, Winston-Salem — Datejust

Rolex Submariner bought and sold at Apex Gold Silver Coin, Winston-Salem — Submariner

Rolex with Roman numeral dial, Winston-Salem Rolex buyer — Roman numeral dials

Ladies Rolex watch bought and sold in Winston-Salem — Ladies’ Rolex

Tudor watch bought and sold at Apex Gold Silver Coin, Winston-Salem — Tudor

How it works

Four steps. One visit.

Reach out

Send pictures for an early estimate, or make an appointment.

Bring it in

Bring the Rolex, plus the box, papers and extra links if you have them. They help your offer.

We verify

We look at the model, condition and papers, and confirm it’s authentic, right in front of you.

Get paid

We make a straight offer. Say yes and walk out with cash, the same day.

Rolex Air-King, Rolex buyer at 605 Walnut St SW, Winston-Salem

Why sell your Rolex to us

A family shop, a fair offer, cash the same day.

Ask for Jeff or Tania
No charge to look, and no pressure to sell
We handle authentication, servicing and resale risk
Downtown at 605 Walnut St SW

Selling another brand? See watches

FAQ

Selling your Rolex: the answers.

How much will you pay for my Rolex?

Our watch offers typically run 40% to 60% of value, paid in cash on the spot. Rolex holds value and resells fastest, so it can reach about 60%.

Why not 100% of value?

Our offer is cash today, and after that the cost and risk are ours: a soft pre-owned market, time to resell, servicing, authentication, insurance and a normal dealer margin.

Do you buy a Rolex that doesn’t run?

Yes. Running or not, we’ll look at it and make an offer.

Do I need the box and papers?

No, but box, papers and extra links can help your offer.

Do you buy Tudor and other brands?

Yes. We buy Tudor here, and Omega, Breitling and other luxury watches too. See how we buy luxury watches.

Where do I bring my Rolex?

To Apex Gold Silver Coin at 605 Walnut St SW, Winston-Salem, NC 27101.

Visit the shop

Bring your Rolex to 605 Walnut.

605 Walnut St SW, Winston-Salem, NC 27101

Get directions

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Helpful guides: How to sell your Rolex · How to spot a fake Rolex