Introducing: The New Breitling Premier Collection (Live Pics & Pricing)

//Introducing: The New Breitling Premier Collection (Live Pics & Pricing)

Introducing: The New Breitling Premier Collection (Live Pics & Pricing)

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Quick Take

Breitling has been on the march. It’s hard to believe its been just 12 months since Mr. Kern (formally of IWC) and his team went in with the intention of accelerating its product development while simplifying its range. Having seen new additions to the air segment of its four worlds (air, land, sea, and professional) earlier in the year with the Navitimer 8, today In London I had the opportunity to get up close with the new Premier collection. 

The Premier launched back in 1943, and has always been focused on subtlety and elegance versus rugged functionality. This new collection is made up of a series of four core references in time only, day-date, and chronograph formats with an array of dials, from deep blue to sunburst silver: the B01 Chronograph 42, the Chronograph 42, Automatic 40, and the Automatic Day-Date 40.

Introducing: The New Breitling Premier Collection (Live Pics & Pricing) L1080984

The new Premier Automatic Day-Date (40mm with Breitling Caliber 45 and priced at $4,750).

Initial Thoughts

Historically interest has been solely in its aviation and professional watches, but as this new collection proves, Breitling wants to “fish in a bigger pond,” as Mr. Kern says. The new editions are clean and functional. Though not of the same dimensions as their predecessors of the early 40s, the new collection is more in line with current market demands (the B01 wears well at 42mm). The Premier B01 Chrono pictured below is the standout to me. With a twin register display and the well known, robust Calibre 01, this is a handsome looking watch. At $8,400 it sits in a competitive area in terms of price point, going up against the likes of IWC, JLC, and Rolex.

Introducing: The New Breitling Premier Collection (Live Pics & Pricing) L1090004

The new Premier B01 Chronograph 42 (42mm steel case with Breitling 01 caliber and priced at $8,400).

I have been super impressed with how the brand has updated its identity (digitally and in-store), its clarity of message and adjusted distribution (focusing on fewer, higher impact retailers). I believe the confluence of all these factors will provide a sound platform for the Premier collection to do well.

The Basics

Brand: Breitling
Model: Premier

 

Diameter: 40-42mm
Case Material: Stainless steel
Dial Color: Various
Indexes: Batons
Lume: Yes, on markers and hands

 

Introducing: The New Breitling Premier Collection (Live Pics & Pricing) L1080957

The new Premier Chronograph 42 (Calibre 13 and priced at $8,400).

Introducing: The New Breitling Premier Collection (Live Pics & Pricing) L1090002

B01 Chronograph (priced at $8,400).

Introducing: The New Breitling Premier Collection (Live Pics & Pricing) L1080963

The new Premier Automatic 40 (priced at $4,750).

The Movements

Premier B01 Chronograph 42

Caliber: Manufacture Caliber B01

Functions: Hours, minutes, seconds, chronograph, date

Diameter: 30mm

Thickness: 7.2mm

Power Reserve: 70 hours

Winding: Automatic with ball-bearing rotor

Frequency: 4 Hz (28,800 vph)

Jewels: 47

Total Components: 346

COSC Chronometer Certified 

Premier Chronograph 42

Caliber: Caliber 13 (Valjoux 7750 base)

Functions: Hours, minutes, seconds, chronograph, date

Diameter: 30mm

Thickness: 7.9mm

Power Reserve: 42 hours

Winding: Automatic with ball-bearing rotor

Frequency: 4 Hz (28,800 vph)

Jewels: 25

COSC Chronometer Certified 

Introducing: The New Breitling Premier Collection (Live Pics & Pricing) a

Introducing: The New Breitling Premier Collection (Live Pics & Pricing) 01 Premier Automatic 40 with anthracite dial and stainless steel bracelet

Introducing: The New Breitling Premier Collection (Live Pics & Pricing) 01 Premier Automatic Day  Date 40 with silver dial and brown alligator leather strap

Introducing: The New Breitling Premier Collection (Live Pics & Pricing) 01 Premier B01 Chronograph 42 with silver dial and black alligator leather strap

Premier Automatic 40

Caliber: Caliber 37 (ETA 2895-2 base)

Functions: Hours, minutes, small seconds

Diameter: 25.6mm

Thickness: 5.6mm

Power Reserve: 40 hours

Winding: Automatic with ball-bearing rotor

Frequency: 4 Hz (28,800 vph)

Jewels: 27

COSC Chronometer Certified 

Premier Automatic Day & Date 40

Caliber: Caliber 45 (ETA 2834-2)

Functions: Hours, minutes, small seconds, day, date

Diameter: 29mm  

Thickness: 5.05mm  

Power Reserve: 40 hours  

Winding: Automatic with ball-bearing rotor  

Frequency: 4 Hz (28,800 vph)  

Jewels: 25

COSC Chronometer Certified 

Pricing & Availability

Price: B01 Chronograph 42: $8,400; Chronograph 42: $8,400; Automatic 40: $4,750; Automatic Day-Date 40: $4,750
Availability:  Now

For more click here.

By |2018-10-22T22:09:40+00:00October 22nd, 2018|Blog|Comments Off on Introducing: The New Breitling Premier Collection (Live Pics & Pricing)

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